THE ROOTS
In 1949, when factories didn't exist yet, trousers came to life in homes, hand-sewn by expert seamstresses.
It was in this context that grandfather Francesco Casaburi began his journey, bringing those garments to Piazza Vittorio Emanuele, in the heart of Rome.
That simple gesture marked the beginning of a story made of hard work, tradition, and vision. In 1965, the Casaburi family took a decisive step, starting the production of jeans and transforming a craft into a true family identity.
Since then, the original spirit continues to live in every garment: authenticity, quality, and deep roots.
